DHL Extends Partnership with ESL Gaming

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DHL Extends Partnership with ESL Gaming

DHL and ESL Gaming have announced a multi-year extension on their partnership. DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors, and gaming chairs, among other elements.

The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL adapted to the new situation of hosting tournaments fully online. DHL kept the focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch – the biggest streaming platform for games and esports.

“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor”, said Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group. “A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce.”

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