Cathay Pacific Cargo Introduces a Suite of Priority Options for Time-Sensitive Shipments

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Cathay Pacific Cargo

Cathay Pacific cargo has recently announced introducing a suite of priority options offering dedicated booking tiers tailored to cargo shipments. The priority options will be providing a more excellent choice and better-defined service options to their customer’s speed capacity and assurance for every shipment. The solution offers three service tiers – First (PR1), Essential Plus (PR2), and Essential (PR3). As for the cargo shipments, customers can choose the tier best suited for their needs. In addition, the First (PR1) and Essential Plus (PR2) service tiers have been extended and are now applicable to all types of shipments requiring special handling, including Pharma LIFT, Fresh LIFT, and DG LIFT. 

First (PR1) 

First (PR1) is the premium tier that offers the highest Priority for customers’ time-critical shipments. This tier includes access to capacity even on very high-demand flights, with a guaranteed uplift once the booking is confirmed. In addition to this, in an unforeseen disruption, such as bad weather, the shipment will be protected on to the next flight to make up valuable time. Also, late shipment acceptance and early shipment retrieval are available when applicable to shorten the journey time. At the same time, customers can access Cathay Pacific Cargo’s 24/7 Operations Control Centre for inquiries and support through a Live Chat function.

Essential Plus (PR2) and Essential (PR3)

Essential (PR3) is a standard service that provides a more reliable and economical solution to bring all kinds of shipments to where they are needed through the Cathay Pacific network and professional handling services. Essential plus (PR2) is an upgraded service that provides more access to capacity on high-demand flights giving a higher handling priority than the standard one.

Mr. Edmunds, Cathay Pacific General Manager of Cargo Commercials, says, “We know that every shipment matters to our customers, so we are introducing Priority as an extension to the booking process, making it a central consideration for every booking. Our Priority tiers are reflected directly in our new Click & Ship booking platform, Cathay Pacific Cargo or EzyCargo websites, to put speed and access to capacity at our customers’ fingertips.”

He continues, “We want to make the value proposition of Priority more distinctive to our customers, and we are using KPIs to ensure that we are transparent and deliver to their expectations. As part of our commitment to adopting new technology to deliver better service to our customers, we are pleased to add Live Chat as a new component to First. It’s another important step forward as we work towards our vision of becoming the world’s most customer-centric air cargo services provider.”


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